Skittles Showers the Social Networks
Monday, March 23, 2009
In the past five years, every serious marketer has been using social networking sites to promote products, ideas, and in the best case scenario, create a subculture. For example, Cadbury Chocolate have gained new awareness with their drum-toting gorilla, pounding his way through Phil Collins’ “In the Air Tonight.” These creative mash-ups and cultural pairings have new meaning once they are introduced on the ever-changing stage of the internet. This is where Skittles.com and their agency of record, Agency.com, have broke new ground for a mainstream brand with a simple and unique execution that appears to be a direct lift from Modernista’s website.
Topics: Critique // Inspiration // PERMALINK
Loyal Army – Where Cuteness Rules!
Monday, March 16, 2009
When it comes to clothes, I can be a sucker for “cute”. I have been trying really hard to dress like an almost-30-year-old, but when I discovered Loyal Army Clothing, my willpower to combat cuteness went out the door.
Loyal Army, based in San Francisco, currently has their clothes being sold all over the world in fun stores and boutiques. At Loyal Army, they live in the world of “Kawaii” which, in Japanese, means “cute”, and there goal is...
Designing in a Recession
Friday, March 06, 2009
It has been about six months since our economy and the world has realized the United States is officially nursing a massive hangover from an insatiable appetite for excess. And it’s going to take more than a special hangover cure of greasy eggs, pickles and aspirin to relieve this pain. We understand the reality now. Thank God! This is why I see this recession as a good thing. Don’t get me wrong, this is going to be tough for a lot of individuals and companies, but I feel It will ultimately be good for the foundation of our economy and more specifically, the design industry. This includes every possible form of design: print, product, interactive, motion, and even industrial – Yes, I am talking to you GM. And here is why...
Topics: Critique // Culture // PERMALINK
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