Skittles Showers the Social Networks
Monday, March 23, 2009
In the past five years, every serious marketer has been using social networking sites to promote products, ideas, and in the best case scenario, create a subculture. For example, Cadbury Chocolate have gained new awareness with their drum-toting gorilla, pounding his way through Phil Collins’ “In the Air Tonight.” These creative mash-ups and cultural pairings have new meaning once they are introduced on the ever-changing stage of the internet. This is where Skittles.com and their agency of record, Agency.com, have broke new ground for a mainstream brand with a simple and unique execution that appears to be a direct lift from Modernista’s website.
Topics: Critique // Inspiration // PERMALINK
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