Skittles Showers the Social Networks
Monday, March 23, 2009
In the past five years, every serious marketer has been using social networking sites to promote products, ideas, and in the best case scenario, create a subculture. For example, Cadbury Chocolate have gained new awareness with their drum-toting gorilla, pounding his way through Phil Collins’ “In the Air Tonight.” These creative mash-ups and cultural pairings have new meaning once they are introduced on the ever-changing stage of the internet. This is where Skittles.com and their agency of record, Agency.com, have broke new ground for a mainstream brand with a simple and unique execution that appears to be a direct lift from Modernista’s website.
Topics: Critique // Inspiration // PERMALINK
Designing in a Recession
Friday, March 06, 2009
It has been about six months since our economy and the world has realized the United States is officially nursing a massive hangover from an insatiable appetite for excess. And it’s going to take more than a special hangover cure of greasy eggs, pickles and aspirin to relieve this pain. We understand the reality now. Thank God! This is why I see this recession as a good thing. Don’t get me wrong, this is going to be tough for a lot of individuals and companies, but I feel It will ultimately be good for the foundation of our economy and more specifically, the design industry. This includes every possible form of design: print, product, interactive, motion, and even industrial – Yes, I am talking to you GM. And here is why...
Topics: Critique // Culture // PERMALINK
Pinkberry Has Some Swirly Branding
Tuesday, February 17, 2009
Moving out to Los Angeles, I was excited about many things – sunny weather, beaches, hiking, amazing Mexican food – but most importantly, the frenzy that Los Angeles has created about frozen yogurt, locally coined “Fro-Yo”. There are many frozen yogurt stores to enjoy in southern California, but by far, the most unique and perfectly branded is Pinkberry. Pinkberry opened...
Topics: Critique // Culture // PERMALINK
The Biggest Campaign for “The BIGGEST Smallest Movie Ever Made”
Friday, February 06, 2009
I was talking with a friend recently, and she was telling me about a campaign she just finished at Wieden+Kennedy, a creatively-led advertising agency in Portland. The campaign was for the new feature film “Coraline” which is based on the horror novella by author Neil Gaiman. The film, produced by LAIKA Studios, is the first stop-motion animation filmed in 3D. The story is about a young girl, Coraline, who finds...
Topics: Critique // Inspiration // Culture // PERMALINK
Walt may be cryogenically frozen, but his “Family” is on fire!
Saturday, January 31, 2009
Brick Studios has had the recent pleasure of attending an AIGA studio tour at the Disney Family studio in North Hollywood. This was a two-hour long, casual look into the inner workings of how the Disney Family team transformed a parent-focused suite of sites into a successful, online family destination at Family.com. Although these sites are under the umbrella of Disney, this team has done a wonderful job of branding it with its own unique personality. The look is very friendly, and almost what you would expect for this type of audience. But what is truly impressive is what’s under the hood and all over the dash of this site...
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