Major brand naming origins: http://t.co/GRFCCI5C #lego #nike #starbucks #foobar
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American Family Insurance was looking to improve their Auto Insurance digital brand to be more interactive while integrating new technologies with the goal of engaging new customers.
Creating a Fashion Technology Start-up
Revitalizing the Online Brand of a Legacy
Bringing New Energy to a Youthful Brand
A Consulting & Software Engineering Studio
Betty Crocker
Cheez-It
An App for Developers
The Modern Man's Digital Publication
Red Box
Simple Ideas for a Healthy Life & Planet
Harley-Davidson
Takeda
Chicago Symphony Orchestra
A Blackboard Company
Novo Nordisk
Building Knowledge, Delivering Results
Well-Built Marketing & Advertising
Patients Not Paperwork
Communicating your brand message effectively begins with a plan. This plan or brand strategy derives from key findings made during the research and analysis of your competitors, your brand position and perception, your target audience and other instrumental brand messaging tactics.
Your brand is a visual communicator for your company or product. If you’re not communicating the appropriate message, then chances are you’re not reaching the appropriate audience. Whether it’s building a brand from the ground up or evolving a brand in need, the brand message takes its visual form and tone here – blending color, typography and other graphic elements resulting in the logo and overall look and feel of your brand.
Quickly accessing digital information with ease boils down to a well-planned user experience. Before developing any website or app, building out the site architecture is crucial in creating a successful user experience. Much like creating a blueprint before building a house, documents like site maps and page wireframes help to plan the structure of the website or app while figuring out content hierarchy and user flow before the drywall and paint colors go up.
We believe in better communication through design. Design is where your brand and message merge with the user experience to produce the visual look and feel of the website or app. In any interactive platform, design is the intuitive guide through the website or app – making or breaking the user experience. With an agency background in art direction and interactive design, we have the creativity and skills to produce agency-quality work quickly and efficiently.
A website or mobile app isn’t only an online extension of your brand, it can be used strategically for your business by leveraging new technologies. In addition to completing the design and development of your new website – we can integrate a CMS (making site updates easy), develop a responsive design for optimum viewing on multiple devices, and create mobile and location-based apps.
When launching their brand new website, many clients believe – "If we build it, they will come." This isn’t true. The web and mobile landscape is constantly becoming more and more saturated with information. Marketing your brand and website through various strategic online channels, like Social Media and Google AdWords, can not only bring people to your website, but it can bring the right people.
Always looking for the best possible user experience, Jeff’s career has been focused on finding the perfect blend between design, technology and usability. With a background in interactive design from The Art Institute of Chicago, he worked with worldwide agencies Leo Burnett and Tribal DDB in Chicago before co-founding Brick Studios. The past seven years has led him to create an influence with such brands as Kellogg’s, Capital One, Harley-Davidson, State Farm, American Family Insurance, Wrigley, Purina, The Chicago Symphony Orchestra, and a variety of local and national start-ups and brands including Garmental.com and JACKarcher.com.
Sarah is passionate about great design – whether it be print, technology, fashion, or architecture. For the past 5 years, she's been building brands and creating an online presence for mid-size companies, non-profits, and significant brands in the Chicago area including The Second City and Lions Clubs International. She spent the beginning of her career freelancing for a healthcare marketing agency, Closerlook, where she built great relationships with the talented team there and worked with healthcare brands such as Novo Nordisk and Takeda. In addition to creating the brand for local fashion start-up, Garmental.com, Sarah co-founded a website focused on eco-minded, healthy living in Chicago, Little Bits of Green, which features tidbits of local green people, places, and things.
Have a general inquiry or interested in partnering up for a project? We’d love to hear from you.
773.359.1742For all business inquiries, please contact
Phil McIntyre at PGM Artists.
We are always looking to meet talented and creative people. Currently, we work with a virtual network of excellent writers, designers, and developers. Let us know if you’d be a good fit.