Brick Studios

Wrigley's Extra Gum needed a microsite for an online sweepstakes to support their "3pm Snack Down" TV campaign, which suggested substituting an unhealthy 3pm snack with a piece of Extra gum to help control your appetite. Ad agency, Tribal DDB, approached us to design the site for the sweepstakes, which incorporated NBC's hit reality show, The Biggest Loser, since the grand prize was free training from Bob Harper, a popular trainer from the show. We incorporated assets from the show and extended the Wrigley's Extra brand through the site by using their cool, minty flavors as a basis for the overall tone.