Pitch and putt. That about sums it up.
Big Red Slim Pack
SERVICES
» Art Direction
» Design
Juan Pablo Montoya, Nascar driver and spokesperson for the Big Red and Juicy Fruit brands in a recent TV campaign, appeared in the ads to promote Wrigley's new Slim Packs. With Tribal DDB, we extended the Big Red campaign to online rich media ad concepts in which we visually incorporated "prototype test footage" videos of how the old packs were engineered to be more portable.
